Nigeria’s leading innovative bank and pioneer of Africa’s first fully digital bank, ALAT, has been awarded SME Friendly Bank of the Year and Most Outstanding Digital Bank Brand in Consumer Engagement, at the BrandCom Awards on Saturday, November 4th, 2023. These well-deserved awards were accorded to the bank in recognition of its remarkable impact in the digital banking space and its active empowerment and support for the Nigerian Small and Medium Enterprise [SME] industry.
The BrandCom Award is an annual award anchored by Africa’s No. 1 Brand, Marketing, and Communications Publication, the Brand Communicator. This award celebrates the exploits and achievements of brands, agencies, organisations, and notable players that have gone the extra mile in making a colossal impact on the industry.
Wema Bank’s Head of Brand and Marketing Communications, Mabel Adeteye, attributed the bank’s success and its merit of the prestigious awards to the trust and support of its esteemed customers. “As I take this moment to express our gratitude, it would be remiss of me to fail to recognise those who have made it possible. To every customer that has trusted us, put their faith in us and their money in our care, these accolades are for you. It is your faith that keeps us running and your trust that motivates us to do better and for that, we are grateful. Thank you for believing in us, thank you for connecting the brand and thank you for trusting the vision.”, she said.
Adeteye relayed the bank’s promise to sustain its unrelenting support and empowerment of individuals and businesses across Nigeria, assuring its commitment to deepening its connection with every customer and becoming a support system for all. “Wema Bank has taken over and with every partnership and solution, we will continue to reform the financial and digital banking services landscape, and empower every customer digitally, financially, and in every way necessary. As cliché as it may sound, this is really just the beginning for Wema Bank. I implore you to stick with us on this journey. I extend our utmost gratitude to the Brand Communicator, for this heart-warming act of acknowledgement of the great work that we do at Wema Bank.” she added.
Recognising that SMEs are the backbone of Nigeria’s economy and that digital innovation is instrumental to sustainable progress for Nigeria, Wema Bank has undertaken the responsibility of enabling these key players to thrive, towards national development. From the NYSC-ALAT Accelerator Programme to the FGN x ALAT Skillnovation Programme among other empowering initiatives, Wema Bank stands out as the digitally inclined financial powerhouse that provides first-class banking services and supports the goals and aspirations of its customers, every step of the way. Undeniably, Wema Bank is a pivotal agent of positive transformation in Nigeria and by extension, the world.