EMCOAN Endorses APCON’s Advertising Industry Standard of Practice


    Jibe Ologeh

The Electronic Media Content Owners Association of Nigeria (EMCOAN) hereby officially declare our full support for the newly introduced code of conduct titled Advertising Industry Standard Of Practice (AISOP) by the regulatory body Advertising Practitioners Council Of Nigeria (APCON).


As a major stakeholder in the Media Broadcasting Ecosystem, we have carefully considered and reviewed the AISOP Policy document and we believe strongly that proper implementation and monitoring will go a long way in charting a new positive course and better opportunity for the Content Owners, other Industry stakeholders and the Media Advertising Industry in general.


We want to use this medium to assure the APCON Registrar, Dr. Olalekan Fadolapo that EMCOAN and all her members will not only comply with this new guidelines of AISOP, which is ensuring globally accepted best practices and standards in the Industry, but will also support with stakeholders orientation and publicity of the benefits of AISOP to the Media Advertising/Broadcast Industry as a whole.


EMCOAN will avail the Registrar and the APCON team the needed support to ensuring proper implementation and compliance with the AISOP policy within the rank and file of the stakeholders in the Industry. This is important because if there are no serious measures to check the violators of the new policy, things will go back to “business as usual”, hence, proper orientation, implementation and continuous evaluation will be key to ensuring the success of the new AISOP guidelines.


Once again, we congratulate the APCON Registrar and we declare our unalloyed support for him and his team for various laudable efforts to ensuring that the Industry becomes a better place for practitioners and other stakeholders.